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What your customers value in a brand is changing. Eco-friendly practices are becoming more prevalent in what consumers, particularly younger ones, value in brands. In fact, according to a 2018 report from the National Restaurant Association, over 50 percent of consumers in the United States are more likely to make a restaurant choice based on eco-friendly practices.

If you’re familiar with DAR PRO, you’re probably aware that we care a lot about used cooking oil recycling. It’s an amazing way to repurpose a hard-to-dispose-of by-product of yummy food. One of our goals is to keep as much waste out of landfills as possible. This goes for oil as much as the container it came in. Why let a recyclable material go to waste? And even worse, why let it cause damage to the surrounding ecosystem?

Just like paper, cardboard, and glass, animal by-products and used cooking oil can be recycled and repurposed. Though paper products turn back into paper products after recycling, animal products can’t be turned back into animals. ​ So what happens when we recycle these products with organic origins?